Design Thoughts

The Vignelli Canon By: Massimo Vignelli:

Below are some quotes I enjoyed while reading this text.

“Creativity needs the support of knowledge to be able to perform at its best”

“It is up to the brain to use the proper formula to achieve the desired result”

“It is my hope that this book may provide that feelings, or in any case confirm and reaffirm those guidelines that we designers love to set for ourselves”

“Three aspects in design that are important to me: Semantic, Syntactic, and Pragmatic”

Semantics- are what will provide the real bases for a correct inception of projects, regardless of what they may be. Semantics will also indicate the most appropriate form for that particular subject that we can interpret or transform according to our intentions. Semantics in design, means to understand the subject in all its aspects: to relate the subject to the sender and the receiver in such a way that it makes sense to both.

Syntax- God is in the details. The syntax of design is provided by many components in the nature of the project.

The final look of anything is the by-product of the clarity (or lack of it) during its design phase. Clarity of intent will translate in to clarity of result.

Ambiguity- intended as plurality of meanings, or the ability of conferring to an object or design.

Design is a discipline, a creative process with its own rules, controlling the consistency of its output toward its objective in the most direct and expressive way.

We are for design that lasts, that responds to people’s needs and to people’s wants.

As designers, we have three levels of responsibility, ourselves, the client, and the public.

From this text I learned and was exposed to concepts behind design that I wasn’t aware of. Such as; type-size relationship, typefaces, grids for books, and projects such as company letter heads.

A Kid’s Guide to Graphic Design by Chip Kidd:

Design touches every aspect of our lives, from cities to books, governance to our communication with objects, that we grow so blind to it and so oblivious to its all-permeating power.

Graphic design is problem solving.

Graphic design needs your willing mental participation, even if it’s subconscious. Graphic design is a message-sending into the brain. It is a cerebral experience, not a physical one. Graphic design is purely a head trip, from your eyes to your mind.

My favorite part of this reading was how the infamous graphic design artist Chip Kidd looks back at himself as a child and emphasizes how grateful he is for graphic design and how it has changed his view of the world.

To finish this blog off I want you all to watch his Ted Talk on designing books and how it is challenging and engaging,

Thank you for reading my blog,


Danielle Erika.